Nicole Bennett
Senior Content Manager, Vena
When you work with Bani, not only are you getting an exceptional writer, but you’re also getting a sharp content strategist. Bani considers the broader impact of the content she creates, providing thoughtful recommendations as a result.
Her innate curiosity helps her extract the kinds of details and anecdotes from subject matter experts that make for content worth reading. She treats every project with great enthusiasm and is a delight to work with.
Aaron Orendorff
Head of Content, Recart
Former Head of Content, ShopifyPlus
Bani's at the top of my list for SEO-minded, thought-leadership-driven, written-content-smashing writers.
Tommy Walker
Former Head of Content, CXL, Intuit Quickbooks, ShopifyPlus
Bani is absolutely incredible, and anyone would be wise to bring them into their team! Her reputation proceeds her with her ability to create great content, and I 100% vouch for her work.
Camille Trent
Head of Content, Dooly
Bani is super reliable and thorough. Typically, you get to pick two of these three with freelance writers (speed, quality, and reliability). Bani is all three. She's organized, thorough, responsive and, most importantly, knows how to write. She's especially good with long-form SEO that actually reads well, a rare skill these days. Would absolutely recommend.
Erin Balsa
Former Marketing Director, Predictive Index
Bani can organize information logically so her articles follow a story arc. Her writing is clear, and she's able to write in a conversational tone. If you have an editor in house, they'll like working with Bani as her work is easy to edit—and she is happy to make edits/revisions as needed.
Zac Harris
Head of Demand Gen, Copy.ai
Your work on the ChatGPT pieces was great and much appreciated! I am excited to publish them and see how they perform when we launch chat!
Lydia Burns
Brand and Content Marketing Manager, Typeform
"Content is performing quite well since you came on! You’ve worked on 2 of our top 3 best-performing assets and we’ve seen:
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A 22% increase in blog sessions
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A 172% increase in first-touch signups
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A 76% increase in in-process signups
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A 93% increase in overall conversion rate
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Engagement rate up 2%
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Engaged sessions per user up nearly 50%
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Time per active user up 20%
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To me, this means more effective content—people are finding what they need. We love being able to tie back to something that’s related to a revenue metric. “
Lia Parisyan
VP of Content Marketing, Insider
Bani is a terrific writer and researcher. I hired her to work on a pillar post for a highly competitive keyword. She went charging ahead and delivered a spectacular piece of content that's ranking number two with minimal backlinks.
Tawni Sattler
Editorial Team Lead, Hotjar
You've done a great job on the final draft!
Maria West
Head of Brand and Editorial, Erudit
Hire Bani Kaur ASAP!She’s a fantastic partner and easy to work with. She thinks of things I wouldn’t know to ask or provide, even as a career content marketer. Huge research-brained asset! ✨
Ben Pines
Head of Content, Wordtune and AI21 Labs
Bani amazes me with her content. Her articles were just what I was looking for, and once I recognized her I remember writing simply: "I want more".
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For me, Bani re-establishes the belief that content will stay a valuable asset, irreplaceable by formulas, templates, freelance marketplaces and even AI.
Tracey Wallace
Director of Content, Klaviyo
Bani goes above and BEYOND!
Alaura Weaver
Content Lead at Writer
Bani's content repurposing plan was met with great enthusiasm which was a quick SEO and social win.
We recently featured a blog post that Bani ghostwrote in our "Best of 2024" guide because of the clear, actionable insights she provided.
Bani’s strategic approach to content creation and her ability to engage with subject matter experts make her a valuable asset to any team. I highly recommend her for any writing or content strategy needs.
Rachel Cravit
Senior Content Marketing Manager, Glassbox
Bani is an invaluable resource for B2B SaaS marketers looking to establish brand authority and appeal to highly educated buyers with zero tolerance for fluff.
1.) She's fast. Bani jumped right into the materials I provided—webinar recordings, product tours, detailed ICP breakdowns—and ramped at lightening speed.
She quickly understood our audience, asking thoughtful questions about their highly nuanced pain points.
2.) She's meticulous, especially when it comes to research. When I briefed Bani on a thought leadership piece, she didn't just come back with a list of stats to support key arguments. She reached out to individuals in her network solving similar problems and included original quotes.
Bani isn't just a strong writer—she has a deep understanding of B2B SaaS content as a way to build trust by consistently delivering value, and I always looked forward to reviewing her submissions.
Naomi Stol Zamir
Head of Marketing Comms, Cloudshare
"Bani's a fabulous writer, a gifted editor, and an absolute pleasure to work with."
Nicole Bennett
Senior Content Manager, Vena
Great work. Your grasp of our product and value proposition is impressive, especially for your first piece!
I’d be a perfect fit if you want a content partner who:
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Is a B2B SaaS expert.
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Writes authoritative long-form pieces that rank for competitive keywords.
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Understands every vertical in a B2B SaaS, including Sales, Marketing, Customer Success, Partner networks, Finance, and People.
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Can interview your CEOs and C-Suite executives to highlight your brand’s unique ideas and voice.
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Goes above and beyond to help your brand succeed.
I’m not a good fit if you want a writer who:
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Is a generalist.
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Bulk-produces SEO pieces.
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Works on a blog-by-blog basis.
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Writes social media & short form content.